We believe that when it comes to creating impactful virtual reality films, documentaries, and experiences, we must begin by asking 'Why should this be experienced in VR?'
Which stories we tell and why we tell them are always the paramount considerations when we begin a project because virtual reality is an inherently powerful medium. Immersive, interactive technologies allow for deeper connections between audiences and content - viewers can be empowered to explore, make choices, observe more intimately, empathize more deeply, and feel rewarded when new discoveries are acknowledged within the world of the story.
Virtual reality audiences have the potential to be the smartest audiences in any medium; therefore, we must design smarter.
Total Cinema was founded in the early days of the modern VR boom by storytellers and film production professionals with a passion for the untapped potential of spatial 360 audio and video, volumetric performance capture, and VR/AR/MR technologies to redefine the creative boundaries of cinematic storytelling.
Since early 2013, we have directed and produced VR content throughout the media landscape, including the first 360 video shot on a Broadway stage, the first piece of VR journalism, branded experiences for clients in travel and hospitality, music and live performance, networks and blogs, fashion, action sports, agriculture, investment, global brands and charitable foundations, and cultural institutions.
In addition to our commercial practice, we develop ambitious original fiction and non-fiction VR experiences and work to foster a vibrant community of the best VR creators and professionals to share and collaborate on projects.
Adrian Vasquez de Velasco is a director specializing in cinematic virtual reality storytelling and the co-founder of Total Cinema. Since first experiencing virtual worlds in an architecture design studio in 2012, Adrian has been at the forefront of exploring, developing, creating, and advocating for immersive and interactive storytelling and technologies, directing virtual reality experiences for brands as well as developing a slate of original narrative fiction and non-fiction work. Before VR, his documentary and narrative works as a traditional filmmaker screened at the Smithsonian Institution, the Warsaw and Palm Beach film festivals, and the World Sustainability Forum in the Amazon. He speaks fluent Spanish, is a dual US/EU citizen, and believes in fostering a global perspective through his work.
Craig Gilbert is a writer, director, and producer specializing in live-action virtual reality content. He co-founded Total Cinema.